Swim Atlanta Swim Shop was created in 2011 by Whitney Davis (now Neely). She began by running the swim shop at the Swim Atlanta Sugarloaf location and eventually started outfitting Summer League and High School teams around Atlanta.

In 2018, Whitney was joined by her husband Trey Neely. Together they've expanded Swim Atlanta Swim Shop and are now working with swim teams all around Georgia and parts of North Carolina. They also set up their shop at many Georgia swim meets throughout the year.

Whitney and Trey have a 14 month old son named Davis and a baby girl on the way in June!